The existing tools for economic planning used by FMCG companies are often characterized by a significant shortcoming: they are focused on managing economic values and do not take due account of the specifics and rationale that define a relationship with Modern Distribution.

To respond to this need, the DSM Group, capitalizing on long experience in the sector, has developed Syntonia, a solution based on the construction of a “Market Model” that allows the building of a “category” database, allowing the various corporate functions visibility on what is happening in the various planning processes “up to the Point of Sale” and to interpret the evolution of sell-out.

Syntonia ensures streamlined operations and makes it possible to effectively manage the operational activities of Accounts by integrating all the business processes and establishing truly sustainable performance objectives and managing action plans (promotions, listing, etc.) with reference targets shared between the HQ and the sales force. Thanks to Syntonia, the Key Account Manager, National Account Manager, Trade Marketing and Sales Managers enjoy concrete support to make better business decisions.

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Advanced KPIs and recognition of images of integrated products in a Retail Execution and Sales Force Automation (SFA) software for tablets and smartphones – Android, iOS, and Windows. These, in brief, are the main characteristics of Hermes, a modular software suite that streamlines and automates numerous tasks of the sales force and the execution and merchandising teams.

Thanks to Hermes, recording of orders, the use of complex promotion policies, real-time access to stocks, the collection of money and the automatic printing of all relevant documents are activities which have never been so easy to achieve for the sales force. There are many plus points also from the point of view of in-store execution. Here the suite allows, for example, monitoring of the presence of products (to avoid stock depletion situations), check the numeric distribution and Share of Shelf (SOS) situations, check the exact positioning, the space of its competitors, manage POSM, promotions, seasonal campaigns, secondary displays, verify compliance with agreed prices and promotional premiums and much more besides.

Thanks to our many years of international experience in Business Intelligence, development of KPI dashboards, analytics and reporting, the Hermes Suite features powerful analysis tools. This makes it possible to transform the data collected from the application into strategic information and make this immediately available to make better business decisions.

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Trade Mobility Suite

We accompany the retailer on the Store Transformation road, sharing our experiences with them in order to provide their organizations with both advice and solutions for: Innovative payment systems, indoor positioning solutions, interactive tags, recognition of products with a smartphone, business intelligence systems, Analytics and CRM, digital signage projects and queue management, self-scanning projects and engagement systems, evolved and self-check-out systems, cash management …

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