The existing tools for economic planning used by FMCG companies are often characterized by a significant shortcoming: they are focused on managing economic values and do not take due account of the specifics and rationale that define a relationship with Modern Distribution.
To respond to this need, the DSM Group, capitalizing on long experience in the sector, has developed Syntonia, a solution based on the construction of a “Market Model” that allows the building of a “category” database, allowing the various corporate functions visibility on what is happening in the various planning processes “up to the Point of Sale” and to interpret the evolution of sell-out.
Syntonia ensures streamlined operations and makes it possible to effectively manage the operational activities of Accounts by integrating all the business processes and establishing truly sustainable performance objectives and managing action plans (promotions, listing, etc.) with reference targets shared between the HQ and the sales force. Thanks to Syntonia, the Key Account Manager, National Account Manager, Trade Marketing and Sales Managers enjoy concrete support to make better business decisions.Find out more