Business transformation consulting: data and technology as growth enablers

Truly transforming an organization does not mean “installing software”, but orchestrating people, processes, and technologies to generate measurable results. This is where DSM Group’s consulting makes the difference: for over thirty years we have supported companies that want to use ICT as a strategic lever to anticipate the market, with deep knowledge of processes. DSM Group

From data to action: when information becomes a competitive advantage
Every business transformation journey starts with data. Collecting them is not enough: they must be made consistent, accessible, and useful for decision‑making. We analyze information flows — from legacy systems to external sources — to build a “single source of truth” aligned with objectives, KPIs, and responsibilities. In the FMCG sector, this translates into commercial planning able to read sell‑out and manage categories: with the Syntonia suite, based on an innovative Market Model, business functions have access to a Category Database that integrates commercial processes all the way to the point of sale, enabling fast and shared decisions across the entire value chain.

Enabling technologies: field force, retail execution and analytics
To grow, strategy must be made operational. Hermes, DSM Group’s Retail Execution and Sales Force Automation suite, brings commercial policies into the field: from order collection to real‑time access to stock, from applying complex promotions to automatic document printing. At the point of sale, operators monitor shelf presence and numeric distribution, verify placements and prices, manage POSM, seasonal campaigns and secondary displays; product image recognition and dashboards with advanced KPIs turn data collection into immediately actionable insights. Experience in Business Intelligence translates into integrated analysis tools that make data accessible to decision‑makers.

System Integration: the art of making different systems communicate
Organizations operate within heterogeneous and layered technological ecosystems. The success of transformation depends on the ability to harmonize applications, platforms, and mobile devices—both indoor and outdoor—into a homogeneous and high‑performing system. This is the daily work of our System Integration teams: we enhance existing investments, connect data sources, and ensure operational continuity, so that field operators communicate securely and effectively with central systems and the company governs business complexities at every moment.

Method and governance: from design to scalability
Every project begins with a discovery phase: we map processes, define use cases, and select the most suitable technologies, the result of continuous scouting. This is followed by an incremental roadmap: quick wins to generate value, standards and best practices to ensure quality, change management to support people, and data governance that makes measurements and decisions reliable. Transformation does not end at go‑live: we measure results, optimize processes, and plan evolution to consolidate value.

Where we operate
We work across a wide range of markets, from FMCG and Trade & Retail to Fashion, Manufacturing, and Transportation & Logistics. In each of these contexts we apply the same guiding principle: reliable data and the right technologies must serve clear objectives of growth and efficiency.

Rossella Lucangelo