From data to knowledge: turning information into business value through projects, solutions, and systems.

With a pioneering legacy in Automatic Identification & Data Capture (AIDC), DSM was among the first to design complex technological projects. Today, we keep experimenting and delivering cutting-edge solutions tailored to client needs.

We played a key role in driving the growth of this segment, now valued at 32.42 billion dollars globally and projected to surpass 58 billion dollars by 2034 (Market Research Future®). The reason in clear: the ability to capture, manage, and transform data into actionable business insights is at the core of today’s economies.

With our AICD solutions — including devices, systems, and software for automatic identification, RFID, barcodes, mobile computing, and industrial data capture platforms — we help manufacturing, logistics, retail, and large-scale distribution companies reduce costs, increase efficiency, and ensure information traceability throughout the entire supply chain.

Consulting and integrated solutions to optimize the commercial performance of Fast-Moving Consumer Goods companies.

Commercial divisions in FMCG companies (Food, Pharma, Beauty, Cleaning) face a major challenge: achieving sustainable growth in revenues and margins.

Syntonia was born from leveraging in-depth knowledge of the dynamics underlying Revenue Growth Management (RGM), namely the set of strategies, processes, and analyses essential to increasing the efficiency and effectiveness of commercial policies.

Syntonia provides support both at a consulting and technological level, acting on the levers that truly drive profitability: pricing, promotions, trade terms, and product mix.

Through the Sales Hub software suite, Syntonia automates the entire process, providing a single ecosystem that integrates planning and execution — from promotions to in-store management — while offering reporting & analytics powered by AI and Machine Learning.

More precision, less dispersion, greater brand value.