In an Italian scenario marked by variable inflation, promotional pressure in large-scale retail, and increasingly value-sensitive customers, Revenue Growth Management (RGM) has become the engine that holds together margins, volumes, and brand equity.

From the warehouse aisle to the checkout lane, 2025 is the year when AIDC (Automatic Identification & Data Capture) stops being “just barcodes” and becomes an ecosystem of 2D codes, RFID/RAIN, RTLS, computer vision, and data compliance.

Truly transforming an organization does not mean “installing software”, but orchestrating people, processes, and technologies to generate measurable results.